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Chris Brimer, Bobby Kahn and Jamie Sterling of LUC Media will join Barb Abar and Shelli Hutton of Abar Hutton Media to offer state-of-the-art targeting media planning and placement in both traditional and digital media. CPM’s combined scale, expertise, and reach will allow the company to negotiate the most competitive ad rates for clients across all media platforms.
CPM is well positioned to take advantage of ever increasing data and analytics available from all sources and provide specially targeted buys on behalf of its clients.
“We’re a great fit. Both companies share a particular focus on our clients and together we’ll be able to bring our clients more value, smarter thinking and better opportunities,” said Jamie Sterling, a partner at LUC Media. “Barb Abar and Shelli Hutton are great strategic planners committed to flawless execution. Together we are dedicated to ensuring CPM sets the standard for media planning and placement in Washington.”
“Both companies were founded on the idea of providing the highest quality service to our clients,” said Barb Abar, a founding partner of Abar Hutton. “We are thrilled about the new opportunities this creates for existing and prospective clients.”
LUC founder and General Counsel Bobby Kahn said, “This represents the next step in the continued evolution of our media company. We’ve been innovators from the beginning, and we continue to lead the industry today.” Kahn founded LUC Media in the early 1990s after successfully spearheading a legal charge against broadcasters for significantly overcharging the candidates he had worked with that year.
Abar Hutton co-founder Shelli Hutton and LUC VP Chris Brimer will round out the leadership team at CPM which boasts over a century of experience in Democratic and advocacy campaigns. Together the firms have worked on scores of campaigns at the federal, state and local level, including dozens of Congressional, Senate and Presidential campaigns.
LUC Media and Abar Hutton Media have been at the center of some of the most contentious and hard-fought advocacy campaigns in the country – including the Microsoft antitrust case, Attorneys General tobacco litigation, the climate change debate, and the campaign to pass marriage equality.